Hi. I'm William.

I take care of digital marketing for the super awesome Holvi.
I like nice words and nasty data.

Who does this guy think he is?

The Life Story

Scottish but living in Finland and, right now, working for a Fintech startup. Got here via startups, freelancing, teaching, writing, postgrad study, adventures and agencies. Current preoccupations: customer happiness, metrics and getting technical. And growing, always.

The Day Job

Getting things optimised, benchmarking, transacting emails, arguing about Museo Sans, distributing content, frowning at stock photographs, spreadsheeting, looking at metrics like a pirate, minimising meetings, testing, testing, testing, going with my gut.

The Drawing Board

Hacking together a landing page for the world's simplest introduction webapp? Hashing out the finer points of microblogging one's memories? Ethical sportswear, video production, superheroes. Tribe Castle. My backburner is quite full just now.

Maybe it would help to tell you a little about me?

Everything you could ever want to know.

Let's climb inside my brain.

Self Propelled

Self Propelled

Few things make me happier than solving problems. If you need me, I'll be in the other room battering on through whatever needs to be done. I'm into small teams, forward-thinking culture and the shared goal of creating something enormous. Why yes, I am interested in talking about that awesome thing you're doing...

Self Propelled

Always Improving

I’m a big fan of Getting Things Done. My girlfriend and I share a multifaceted Trello to-do board. Recent experiments have involved kitchen timers and Jerry-Seinfeld-style habit forming (made by a friend of a friend). I'm going to sit up straighter in 2015 and stop computering in bed.

Self Propelled

Wide Ranging

I was actually born in Hull, in the North of England. I moved a lot as a child to the Falkland Islands, Botswana, Namibia, Bangladesh and Nepal. One day, I will tick Australasia of my list too! My German is slowly improving. My French is a little better. My Finnish? I have a plan.

Your hunger for William knowledge is still not sated?

Here's how I spend the rest of my time:

Music

Music

I play some instruments. And sing. I’ve organized quite a few shows over the years. Sometimes I DJ. Mostly, I like to write and record. I've got a pretty good handle on video editing too. By this stage, I know enough semi-professionals to love only having music as a hobby.

Technology

Our first computer was a 286. I’ve come up through bbses to compuserve to livejournal to music forums through friendster-myspace-facebook-twitter-ello. Along the way I’ve hosted a radio show turned podcast and, right now, I'm working on polishing my real, pro-nerd skills.

Running

Running

I haven't yet, but I’m planning to run a marathon. Ideally before I get properly old. I am, though, the proud owner of several pair of full length thermals and plenty of blisters. Hills and gale force shorelines are the place to be.

Meditation

Meditation

I'm not so big on crystals and making weird noises, but I once was mistaken for some kind of mystic - far from home, with a rather large beard. Jon Kabat-Zinn is a guy I have a load of time for.

Outdoors

Outdoors

My mother was a scout leader. Hence, I’m a campfire professional. Stalking mushrooms is one of my favourite ways to spend an afternoon. In a ideal world, I would live in a cabin (with internet though, of course!)

Food

Food

I could never settle for one country’s cooking. Currently, I'm a little obsessed with frying cheese. But I would like to think my specialty is Indian: I can pretty much cook Madhur Jaffrey’s entire Indian Cooking book from memory. I eat everything. I’m into these.

Drinks

Drinks

I've worked in bars and I've brewed some beer myself. Only semi-pro, mind you. And I did have a wonderful team of energy engineers to help! Otherwise, you can't go wrong with a Rothaus. I am a whisky snob. Also - almost-my-home-town makes gin now.

Cats

Creatures

I’m very lucky to be assisted in all endevours by Nano and Pico. Little fluffy French cats. Yes, they are named after metric system scale divisions. We have also recently come into posession of one medium sized woofing animal, provisionally "Musti".

Something interesting in there? Get in contact!

Talk to me.

I like messages. I reply. I'm nice, honest.